Interview with Malo Le Masson, Head – Strategy & Global Product Planning, Hero MotoCorp | autoX

We present the ‘Best of 2020’ award to Malo Le Masson, Head – Strategy & Global Product Planning, Hero MotoCorp, for the all-new Xtreme 160R. Malo talks us through the brand’s strategy behind building products like the Xtreme and Xpulse 200, while also explaining how their premium business model will completely change the brand's market presence in the coming years. In addition to this, Malo also discusses Hero MotoCorp and Harley-Davidson’s partnership and what can be expected from the duo in the future.

#autoX #HeroMotocorp #BestOf2020 #autoXAwards
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