Rahul Mishra | Haute Couture | Fall Winter 2020/21 | collection
- 4 years ago
Rahul Mishra, the first Indian designer to showcase at the Paris Haute Couture Week champions slow fashion with traditional Indian crafts. His eponymous label with two flagship stores in India and a thriving national and international distribution channel, finds its genesis in the ideas of sustainability that present fashion as a tool to create participation and empower the local craft community of India.
The brand’s purpose defines the process. The achingly slowed down process of hand-weaving and hand embroidery allows to build sustainable livelihoods for more than 1000 artisans.
The design house that works on the philosophy of the 3 E’s - Environment, Employment and Empowerment, aims to look at luxury from the lens of participation and not just consumption.
“My objective is to create jobs which help local craftsmen in their own villages in order to develop a circular economic growth in their societies. I take work to them rather than calling them to work for me. If villages are stronger we will have a stronger country, a stronger nation, and a stronger world. My entire philosophy revolves around that. The product will go through evolution - it will change and improve - but the philosophy is constant.” – Rahul Mishra
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The brand’s purpose defines the process. The achingly slowed down process of hand-weaving and hand embroidery allows to build sustainable livelihoods for more than 1000 artisans.
The design house that works on the philosophy of the 3 E’s - Environment, Employment and Empowerment, aims to look at luxury from the lens of participation and not just consumption.
“My objective is to create jobs which help local craftsmen in their own villages in order to develop a circular economic growth in their societies. I take work to them rather than calling them to work for me. If villages are stronger we will have a stronger country, a stronger nation, and a stronger world. My entire philosophy revolves around that. The product will go through evolution - it will change and improve - but the philosophy is constant.” – Rahul Mishra
Explore the A-list lifestyle with our newsletter.
Sign up at https://sc.mp/yt-get-The-STYLE-Invite-newsletter
Follow STYLE on:
https://www.scmp.com/magazines/style
https://www.facebook.com/scmpstyle
https://www.instagram.com/scmp_style
https://www.twitter.com/scmp_style
https://www.youtube.com/c/SCMPStyle
https://www.dailymotion.com/scmp_style