Number of countries purchase broadcasting rights to S. Korean sports
- 4 years ago
치솟는 한국 프로스포츠 중계권 인기
With sports fans around the world crying out for some live action to watch amid this pandemic,... a number of countries have purchased broadcasting rights to South Korea's K-League.
U.S. sports media giant, ESPN is also working on a deal to broadcast Korean baseball games over in the U.S.
Lee Seung-jae reports.
COVID-19 has brought the sporting world to a shuddering halt.
Football fans, often cooped up at home under lockdown, are starved of being able to watch their favorite players and teams compete.
It is an especially big blow for European football fans,... where the suspended English Premier League,... Spain's La Liga,... and Germany's Bundesliga draw in hundreds of millions of viewers each and every week.
Across the Atlantic, Major League Baseball has been put on hold,... as the U.S. remains the global hotspot for the virus.
But now,... sports fans will be able get their adrenaline fix through Korean leagues.
With the top-flight K-League 1 and second-tier K-League 2 beginning their football season on May 8th,... the league announced on Monday that it has sold broadcasting rights to ten countries so far this year,... mostly in Asia and Europe.
The league added that TV stations and digital platforms in Germany, France, Italy, Australia and the U.S. have inquired about purchasing K-League rights as well.
According to Seoul-based Yonhap News Agency on Monday,... U.S. sports media giant ESPN is closing in on a deal to broadcast South Korean baseball games to its American audience this season,... as the KBO is set to start their season on May 5th.
Citing an anonymous source,... the report said ESPN could air multiple KBO games a week,... but the duration of the deal and the proposed financial terms weren't immediately clear.
With both domestic football and baseball games being aired overseas,... it'll be a win-win situation for the South Korean leagues due to the international exposure it will bring and for fans in the countries that will air the games live.
At the same time,... it'll be a ray of hope for the world.
It will show that the virus can be overcome and things will eventually return to normal.
Lee Seung-jae, Arirang News.
With sports fans around the world crying out for some live action to watch amid this pandemic,... a number of countries have purchased broadcasting rights to South Korea's K-League.
U.S. sports media giant, ESPN is also working on a deal to broadcast Korean baseball games over in the U.S.
Lee Seung-jae reports.
COVID-19 has brought the sporting world to a shuddering halt.
Football fans, often cooped up at home under lockdown, are starved of being able to watch their favorite players and teams compete.
It is an especially big blow for European football fans,... where the suspended English Premier League,... Spain's La Liga,... and Germany's Bundesliga draw in hundreds of millions of viewers each and every week.
Across the Atlantic, Major League Baseball has been put on hold,... as the U.S. remains the global hotspot for the virus.
But now,... sports fans will be able get their adrenaline fix through Korean leagues.
With the top-flight K-League 1 and second-tier K-League 2 beginning their football season on May 8th,... the league announced on Monday that it has sold broadcasting rights to ten countries so far this year,... mostly in Asia and Europe.
The league added that TV stations and digital platforms in Germany, France, Italy, Australia and the U.S. have inquired about purchasing K-League rights as well.
According to Seoul-based Yonhap News Agency on Monday,... U.S. sports media giant ESPN is closing in on a deal to broadcast South Korean baseball games to its American audience this season,... as the KBO is set to start their season on May 5th.
Citing an anonymous source,... the report said ESPN could air multiple KBO games a week,... but the duration of the deal and the proposed financial terms weren't immediately clear.
With both domestic football and baseball games being aired overseas,... it'll be a win-win situation for the South Korean leagues due to the international exposure it will bring and for fans in the countries that will air the games live.
At the same time,... it'll be a ray of hope for the world.
It will show that the virus can be overcome and things will eventually return to normal.
Lee Seung-jae, Arirang News.