[Read] Alchemy: Or, the Art and Science of Conceiving Effective Ideas That Logical People Will
- 4 years ago
https://ift.realfiedbook.com/?book=006238841X
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend??one of the leading minds in the world of branding???(NPR)?explores the art and science of conjuring irresistible products and?ideas.?Veins of wisdom emerge regularly and brilliantly from these pages. Don t miss this book.??? ?ROBERT B. CIALDINI, author of?InfluenceWhy is Red Bull so popular, though everyone?everyone!?hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can?t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived?the forever-unfolding pageant of consumer capitalism?Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend??one of the leading minds in the world of branding???(NPR)?explores the art and science of conjuring irresistible products and?ideas.?Veins of wisdom emerge regularly and brilliantly from these pages. Don t miss this book.??? ?ROBERT B. CIALDINI, author of?InfluenceWhy is Red Bull so popular, though everyone?everyone!?hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can?t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.Based on thirty years of field work inside the largest experiment in human behavior ever conceived?the forever-unfolding pageant of consumer capitalism?Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.