4-Color Process vs Spot Color Printing For Stickers

Hi my name is John Fischer and I'm the owner and founder of Stickergiant and today I want to tell you about spot color printing versus four color process printing. We're gonna start with spot color printing first, by far the most popular type of sticker we print is spot color printing - probably 80-90% of our stickers are spot color. There are some advantages:spot color stickers last longer and are less expensive. This is an example of a one color sticker black on a white sticker substrate for Zombie Compact Claw. This is an example for Gold's Gym of a two color sticker black and yellow. Very durable very inexpensive with a standard circle shape. Here's an example of a four spot color sticker, not four color process, but four spot colors. Yellow, red, black and blue colors in this sticker. They're all separate and none of the colors are combined to create other colors. That's one of the characteristics of spot color printing, we don't blend the colors together very often to make other colors. This is a fantastic high end four spot color sticker. It's die cut on a removable white vinyl. It's got four special colors. A fantastic sticker. This sticker is a very long lasting sticker for my friends at Tech Cocktail - Frank Ruber, Eric Olsen great guys, make a great drink. So that is Spot color printing. The advantages are it's less expensive. It's longer lasting, that ink when we print spot color we can print silk screen so the ink is thicker on the substrate so it's gonna lasts longer in the intense sulight. The other kind of printing we do, and we do it really well, is four color process printing. Four color process uses the same four inks always: cyan, magenta, yellow and black. THose four colors - Cyan, basically a light blue, Magenta, a dark red, yellow and black. Those are combined together to make thousands of colors. This is an illustration of my friend Dave Taylor, he does online tech support, an excellent resource. Four colors, four color process, combined to make thousands of colors. This ...