While most stores advertise their best sales every
year on Nov. 29, some brands have decided to take
a stand against the day's “hyper-consumerism.” This year, beauty company Deciem has decided to close both their physical stores and website for a self-described “moment of nothingness.” The goal, according to a post on their social media, is to make sure customers “make the best purchasing choices.”
Outdoor retailer REI will also be participating in a boycott
of Black Friday, just as they have for the past five years. This year, in an effort to reduce “rushed
purchasing decisions,” REI offered up to 30 percent off products between Nov. 15 and 25.
year on Nov. 29, some brands have decided to take
a stand against the day's “hyper-consumerism.” This year, beauty company Deciem has decided to close both their physical stores and website for a self-described “moment of nothingness.” The goal, according to a post on their social media, is to make sure customers “make the best purchasing choices.”
Outdoor retailer REI will also be participating in a boycott
of Black Friday, just as they have for the past five years. This year, in an effort to reduce “rushed
purchasing decisions,” REI offered up to 30 percent off products between Nov. 15 and 25.
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Lifestyle