The service, which is called "Style Passport," will begin in September. A monthly subscription costs $85 and it is available to women only. But Banana Republic says it is looking to soon launch a program for men too. Up to three pieces of clothing can be rented at one time. Banana Republic CEO Mark Breitbard says clothing rental will help the chain stay relevant to shoppers. Banana Republic is just the latest retailer to enter the rapidly-growing market of clothing rental. At Urban Outfitters, you can rent half a dozen pieces for a monthly price of $88. And just like Banana Republic, Ann Taylor lets you rent up to three items for $95 each month.