Target to Roll out Revamped Loyalty Program

Target to Roll out
Revamped Loyalty Program Target Circle will go
nationwide on Oct. 6. The loyalty program is free,
does not require a Target credit card
and includes a new birthday reward perk. Other perks include 1% back on purchases,
personally tailored coupons, VIP access
to deal days and a say in which
nonprofits Target will donate to. The existing Cartwheel coupon platform
will be integrated into the new Target Circle. The company has already been
testing the program in a handful
of markets around the U.S. Rick Gomez, Target CMO, via CNBC Target shares are up this
year by more than 60%.