Two wheeler slowdown only a temporary phase, says P Srinivasavaradhan of TVS Srichakra

The TVS Group's tyre-manufacturing arm, TVS Srichakra, has rolled out a new brand. The company's new tyres will be sold under the brand 'TVS Eurogrip', which it hopes will boost its export portfolio as well as its after-market sales as a way of getting around the two-wheeler slowdown.