Storyboard: Here’s how advertising has evolved over the years & why creatives have gone missing

Gone are the days when we would wait for a particular ad to play on TV and laugh or cry at the exact same moment that we did when we saw it for the first time. We have also stopped humming jingels. In fact even in a room full of advertising professionals, it would be tough to name a recent creative piece of work that 'blew your mind'. So where have all the creatives gone missing? Storyboard’s Shibani Gharat spoke to two ad creatives KV Sridhar, Founder and Chief Creative Officer at Hyper Collective and Satbir Singh, Founder and Chief Creative Officer at Thinkstr to find out.