Nike Releases 2019 BETRUE Collection in Honor of Pride Month

Nike Releases 2019 BETRUE
Collection in Honor of Pride Month In partnership with the Gilbert Baker Estate,
Nike has updated their BETRUE collection to
include the original eight-color LGBTQ flag. The rainbow flag, created by Gilbert Baker
in 1978, originally featured pink, red, orange,
yellow, green, turquoise, blue and violet. The 2019 collection bears the slogan,
“BETRUE UNTIL WE ALL WIN,” and
highlights various LGBTQ athletes and allies. Nike, via statement Nike also announced the administration
of grants through the Charities Aid Foundation
of America to more than 20 LGBTQ groups. The Los Angeles LGBT Center, National Gay
Basketball Association and Hetrick-Martin Institute
are among the organizations receiving support. The BETRUE Collection was initially started
in 2012 in order to promote inclusiveness
of the LGBTQ community in sports. From 2012 onward, Nike has released a new BETRUE
collection each year during National Pride month,
in promotion of gender and sexual equality. This year’s BETRUE collection was released in
North America on June 8 and features LGBTQ
themed footwear, apparel and accessories.