Taking ballet to the streets of Hong Kong

Placing dancers near iconic backdrops such as Victoria Harbour and the Star Ferry, the artistic director of Hong Kong Ballet is making use of the city’s unique character to showcase the organisation’s work. The SCMP spoke with Septime Webre about a new marketing video and celebrations for Hong Kong Ballet’s 40th anniversary. Creative for the Hong Kong Ballet Brand Video: Design Army Director for the Hong Kong Ballet Brand Video: Dean Alexander