Bugatti La Voiture Noire at the 2019 Geneva Motor Show

The successful continuation of their heritage poses a challenge for traditional companies. Once again, the French luxury brand Bugatti has shown that it can transform these challenges into unique models. With its one-off car "La Voiture Noire" Bugatti has again proved that it makes the world's most powerful, most luxurious and most exclusive hyper sports cars. "The true form of luxury is individuality. 'La Voiture Noire' is now at the cutting edge of automobile production. It is a sculptural beauty with unique technology, the ideal grand tourisme," says Bugatti President Stephan Winkelmann. This is a coupé with the comfort of a luxury limousine and the power of a hyper sports car.

A pioneering spirit, a passion for perfection and the desire to continually redefine its limits have been the key characteristics of Bugatti since the brand was established 110 years ago. "Our history is both a privilege and a responsibility - the responsibility for continuing the Bugatti heritage into the future. With "La Voiture Noire", we are paying homage to our heritage and bringing speed, technology, luxury and aesthetics forward to a new era," says Stephan Winkelmann. The new hyper sports car reflects Bugatti's French heritage and its French identity - elegance through minimalism and refinement through intensification. This is a tailor-made creation only comparable with the haute couture of exclusive Paris fashion designers.