Durga idols hit international markets online, target NRIs - NewsX

In our Durga Puja special section today we bring you the story of how the idol makers of Kumartuli have innovated a way to reach out to a larger cleinetele. Indrajit Kundu brings you this story from Kolkata of how the Net is helping artisans who make Goddess Durga's idols to make neat profits. With globalisation having spread the Indian diaspora acros the globe, it's now the festival with no geographical boundaries. And the thousands of idol-makers from Kolkata's Kumartuli potters' locality are overjoyed. A few have successfully launched individual websites in the last two years. Now more idol markers are jumping on to the internet bandwagon to tap into markets abroad.

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