New BMW 7 Series celebrates world premiere in Shanghai

The BMW Group celebrated the world premiere of the striking new BMW 7 Series in Shanghai, China. The choice of location for the event underlined the significance of the Chinese market for the company’s new flagship model: in 2018, 44% of global BMW 7 Series sales were made to customers in China (ca. 24,500 units). With the current ongoing launch of a whole range of new models, including the BMW 8 Series range and the BMW X7, today’s event was also an opportunity to showcase the BMW Group’s new luxury line-up. China will be a key market for these luxury vehicles.