Amazon Is Trying To Expand Its Reach In India's Soon-To-Be $200 Billion E-Commerce Market
- 5 years ago
Amazon has reportedly been pushing a number of initiatives to drive adoption of e-commerce and its marketplace in India.
The Indian e-commerce market has immense potential; it's expected to be worth $200 billion by 2026, but only totaled $38.5 billion in 2017. To cash in on the country's projected value, e-tailers like Amazon need to drive e-commerce adoption and spending from Indian consumers.
The Indian e-commerce market has immense potential; it's expected to be worth $200 billion by 2026, but only totaled $38.5 billion in 2017. To cash in on the country's projected value, e-tailers like Amazon need to drive e-commerce adoption and spending from Indian consumers.