The new BMW M850i xDrive Coupe in Sunset Orange

  • 6 years ago
The presentation of the new BMW 8-Series Coupe adds a brand new chapter to the Bavarian premium carmaker's long history of sensational sports cars - and gets its current model offensive in the luxury segment off to a particularly dynamic start. The BMW 8-Series Coupe is a dream car boasting outstanding performance, emotion-stirring design, state-of-the-art luxury and exceptionally advanced equipment features when it comes to display and control technology, driver assistance and connectivity.

The worldwide market launch of the new BMW 8-Series Coupe will commence in November 2018. The sports car will be built at the BMW Dingolfing plant, which is also home to the BMW 7-Series sedans meaning that it has acquired tremendous expertise in the manufacture of luxury vehicles. The digit 8 in the model name is indicative of the newcomer's high-ranking status within BMW's product range. As in the past with the BMW Z8 and also with the current BMW i8, it is reserved for exceptionally sporty cars that fire the emotions. The BMW 8-Series Coupe will therefore be a key component of the luxury segment model offensive set out by the BMW Group as part of its NUMBER ONE > NEXT strategy.

The primary development objective for the new BMW 8-Series Coupe was thrilling driving dynamics. Body, powertrain and suspension were consistently honed to achieve the supreme agility, precision and poise expected of a top-class sports car. In the process, remarkably powerful engines were combined with the BMW xDrive intelligent all-wheel-drive system and BMW EfficientLightweight design measures. The new BMW 8-Series Coupe was developed in parallel to the BMW M8 GTE, which had already proven its potential in the FIA World Endurance Championship (WEC) long-distance races and in the IMSA WeatherTech SportsCar Championship (IWSC) held in North America. The production car now makes it possible to experience outstandingly dynamic performance in an exceedingly luxurious setting.

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