Harley-Davidson's Reports Steep Decline In U.S. Sales

According to Reuters, Harley-Davidson reported its steepest decline in domestic sales in eight years, and warned that motorcycle shipments for the year will be at the lower end of its forecast as it faces higher tariff-related costs. Harley’s demographic challenges in the domestic market show that its core customers are growing older and efforts to attract new and young riders have yet to show results.