Panera Reinventing Bread

Panera Bread CEO Blaine Hurst says that the chain has long grappled with the question: "Is bread a problem?" Of course, Panera's conclusion is "no," and it is rolling out a whole-grain policy and a new streaming television show that highlights how healthy bread can be. While sales slump at sandwich chains like Subway and Quiznos, Hurst says customers continue to eat at Panera because "People trust us to do the right thing.