He runs away from God & never repents! Why read Jonah on Yom Kippur?

On Yom Kippur Jews around the world read a book about a man who runs away from God and never repents - why do we read this book on the ultimate Jewish day of repentance? Ollie Anisfeld explains

Watch the hour series of videos that this based on here - https://www.alephbeta.org/course/lecture/whats-jonah-really-about