Porsche x Startups - Why it is time to start your own business

A few weeks ago the new season "Höhle der Löwen" has started – it is the fifth now. Whether you like it or not: the success of this TV show clearly shows that starting a company has become trendy, has arrived in the middle of society. The term "startup" seems just as much on everyone's lips as "innovation". This is a super exciting development because it has the potential to boost the spirit of entrepreneurship in Germany even more.