Cadillac Escalade 20th Anniversary

Since its public debut at the Pebble Beach Concours d’Elegance in August 1998, the Cadillac Escalade has become a cultural phenomenon and defined the full-size luxury SUV segment. Escalade quickly grew to dominate its segment, leading in total sales since 2014 and for 15 of the last 20 years. In fact, each year since the Escalade was redesigned in 2015, consumers have spent about $3 billion or more on the model. Sales have topped more than three-quarters of a million in the U.S. and 836,000 cumulative global sales (including ESV, EXT and Hybrid models). Success Story Born in the nascent days of the luxury SUV movement, the Escalade quickly established itself as the segment’s preeminent entry, channeling Cadillac’s signature design, technology and performance in an all-new proportion. Customer response was quick and intense, as buyers embraced the Escalade’s spaciousness, capability and unmistakable presence. The Escalade’s strong initial sales leaped more than 35 percent when the second-generation model was launched for 2002 and grew another 55 percent the following year, when the versatile Escalade EXT model entered full production. By its fifth anniversary in 2004, Escalade sales had ballooned approximately 230 percent, and the vehicle had changed the lexicon of luxury vehicles for customers, trendsetting influencers and valets.