Pen & Surface: Tuesday Bassen

Today's artists often build their presence with viral installations or Instagrammable work. They might even take their craft the traditional route with increasingly publicized and progressively larger gallery shows. Los Angeles-based illustrator, Tuesday Bassen, has gone completely against convention by opening a store in LA. Called Friend Mart, the space is making her pastel-colored, feel-good social commentary accessible to the masses (no pretentious art curators involved) on everything from pins to T-shirts to home goods.

For the second installment of our Pen & Surface artist series, we spoke with Tuesday from her combination studio and fulfillment center. Watch the complete video above to see Tuesday do a digital rendition of the HYPEBEAST logo and hear more about her work.

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