EBOOK Reader Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation
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HardCover. Pub Date :2010-04-05 Pages: 212 Language: English Publisher: Wharton School Publishing In Smart Pricing: How Google. Priceline and Leading Businesses Use Pricing Innovation for Profitability. Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech. from consumer markets to business markets. and from US to abroad. to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing. as well as the research and insights that went into their creation. Filled with illustrative examples from the business world. readers will learn about restaurants where customers set the price. how Google and other high-tech f...
HardCover. Pub Date :2010-04-05 Pages: 212 Language: English Publisher: Wharton School Publishing In Smart Pricing: How Google. Priceline and Leading Businesses Use Pricing Innovation for Profitability. Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech. from consumer markets to business markets. and from US to abroad. to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing. as well as the research and insights that went into their creation. Filled with illustrative examples from the business world. readers will learn about restaurants where customers set the price. how Google and other high-tech f...