About For Books Visual Merchandising and Display Complete
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This new edition of the bestselling text is for anyone in merchandising - from store planners and manufacturers to visual merchandisers. The author zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde development. Using hundreds of textual and visual examples, the author reveals how merchandisers can optimize their image with their target market by adding interest to window and interior displays. A new section on sustainability has been added to select chapters to guide readers toward ways of incorporating this important movement into their visual merchandising strategy.
This new edition of the bestselling text is for anyone in merchandising - from store planners and manufacturers to visual merchandisers. The author zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde development. Using hundreds of textual and visual examples, the author reveals how merchandisers can optimize their image with their target market by adding interest to window and interior displays. A new section on sustainability has been added to select chapters to guide readers toward ways of incorporating this important movement into their visual merchandising strategy.
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