52 years of Utterly Butterly Amul Girl

  • 6 years ago
The ads are the work of a three-man team working for Mumbai-based ad agency daCunha Communications. Along with daCunha himself, there's cartoonist Jayant Rane and copywriter Manish Jhaveri. More than 4,000 ads have been produced since daCunha's father, Sylvester daCunha, started the campaign in 1966. Rahul took over in the early 1990s. Initially one ad was done a month but in the age of Twitter they average four or five a week.