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Jamaica has a strong national brand at times leveraged by international companies to sell products as diverse as footwear, luxury labels and beverages. The FT's Veronica Kan-Dapaah asks why the country has had less success using the national image to promote homegrown goods abroad.
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Jamaica has a strong national brand at times leveraged by international companies to sell products as diverse as footwear, luxury labels and beverages. The FT's Veronica Kan-Dapaah asks why the country has had less success using the national image to promote homegrown goods abroad.
For more video content from the Financial Times, visit http://www.FT.com/video
Subscribe to the Financial Times on YouTube; http://goo.gl/vUQx5k
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes
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