Ford, Once a Leader in the S.U.V. Race, Aims to Catch Up
- 6 years ago
Ford, Once a Leader in the S.U.V. Race, Aims to Catch Up
The new models, rolling out in 2019 and 2020, will include hybrid
and battery-powered variants, high-performance models and a new series of rugged, Jeep-like vehicles designed for off-road use.
plan, Mr. Hackett said, Ford is also working to slash costs by streamlining how it develops vehicles
and reducing the number of sets of basic components — known as architectures — that it uses to create different models.
On Thursday, Ford outlined a plan to introduce a number of new S. U.V.s over the next
three years in a bid to reinvigorate its business and shore up sagging profits.
By 2020, he added, S. U.V.s and pickup trucks would combine to make up 90 percent of the vehicles Ford produces in North America.
Mr. Farley said Ford aimed to surpass Toyota Motor in domestic sales of hybrids, including plug-ins, across all models by 2021.
Ford is pressing on with self-driving vehicles, but executives barely mentioned them as part of the new vehicle strategy they presented on Thursday.
The new models, rolling out in 2019 and 2020, will include hybrid
and battery-powered variants, high-performance models and a new series of rugged, Jeep-like vehicles designed for off-road use.
plan, Mr. Hackett said, Ford is also working to slash costs by streamlining how it develops vehicles
and reducing the number of sets of basic components — known as architectures — that it uses to create different models.
On Thursday, Ford outlined a plan to introduce a number of new S. U.V.s over the next
three years in a bid to reinvigorate its business and shore up sagging profits.
By 2020, he added, S. U.V.s and pickup trucks would combine to make up 90 percent of the vehicles Ford produces in North America.
Mr. Farley said Ford aimed to surpass Toyota Motor in domestic sales of hybrids, including plug-ins, across all models by 2021.
Ford is pressing on with self-driving vehicles, but executives barely mentioned them as part of the new vehicle strategy they presented on Thursday.