John Hancock

It is a staple of movies, television newscasts, t-shirts, corporate logos and children’s drawings. The John Hancock Center is photographed, idealized, and simplified into its various components and used for all things Chicago. It is visible everywhere, both visually, and in branding for all sorts of products and companies in the city and suburbs. But once you get beyond a 50-mile radius, the Hancock’s identity begins to fade and become confused with its taller, younger, possibly even better-looking sibling, the Sears Tower.