Live Updates of the Super Bowl 2018 Commercials
- 6 years ago
Live Updates of the Super Bowl 2018 Commercials
“Some of the best ads over the last 10 years have focused on female empowerment, like the Audi daughter ad.”
Women are generally much less visible in Super Bowl ads than men, even as Nielsen data shows
that women were 47 percent of the audience for last year’s game.
Of course, they’re paying the same high-ticket prices: The average cost of a 30-second ad in the Super
Bowl is more than $5 million this year, according to ad buyers, roughly in line with last year.
Mr. Taylor, who recently studied Super Bowl ads from 2008 to 2017, found
that 76 percent of the commercials showed a man as a principal character, while 43 percent featured a woman as a principal character.
The actor, he said, is “fiery on his own.”
Mr. Lyons said, “He was in ‘Elf’ — he was pretty fiery in that as well.”
In another kind of pop-culture moment, Jeff Bezos, the chief executive of Amazon, who has become far more visible in recent months at Hollywood
and charity events, will appear in his first ad for the company, which promotes its Echo device
While some ads will focus on philanthropy, the tone seems to have shifted from last year, when Airbnb and 84 Lumber ran spots
that were viewed as responses to President Trump’s rhetoric on immigration and Audi broadcast a commercial advocating equal pay for women.
“Some of the best ads over the last 10 years have focused on female empowerment, like the Audi daughter ad.”
Women are generally much less visible in Super Bowl ads than men, even as Nielsen data shows
that women were 47 percent of the audience for last year’s game.
Of course, they’re paying the same high-ticket prices: The average cost of a 30-second ad in the Super
Bowl is more than $5 million this year, according to ad buyers, roughly in line with last year.
Mr. Taylor, who recently studied Super Bowl ads from 2008 to 2017, found
that 76 percent of the commercials showed a man as a principal character, while 43 percent featured a woman as a principal character.
The actor, he said, is “fiery on his own.”
Mr. Lyons said, “He was in ‘Elf’ — he was pretty fiery in that as well.”
In another kind of pop-culture moment, Jeff Bezos, the chief executive of Amazon, who has become far more visible in recent months at Hollywood
and charity events, will appear in his first ad for the company, which promotes its Echo device
While some ads will focus on philanthropy, the tone seems to have shifted from last year, when Airbnb and 84 Lumber ran spots
that were viewed as responses to President Trump’s rhetoric on immigration and Audi broadcast a commercial advocating equal pay for women.