Inside Amazon Go, a Store of the Future
- 6 years ago
Inside Amazon Go, a Store of the Future
The technology inside Amazon’s new convenience store, opening Monday in downtown Seattle,
enables a shopping experience like no other — including no checkout lines.
The only sign of the technology that makes this possible floats above the store
shelves — arrays of small cameras, hundreds of them throughout the store.
Translation: Amazon’s technology can see and identify every item in the store,
without attaching a special chip to every can of soup and bag of trail mix.
Store employees mill about ready to help customers find items, and there is a kitchen next door with chefs preparing meals for sale in the store.
At Amazon Go, checking out feels like — there’s no other way to put it — shoplifting.
SEATTLE — The first clue that there’s something unusual about Amazon’s store of the future hits you right at the front door.
The technology inside Amazon’s new convenience store, opening Monday in downtown Seattle,
enables a shopping experience like no other — including no checkout lines.
The only sign of the technology that makes this possible floats above the store
shelves — arrays of small cameras, hundreds of them throughout the store.
Translation: Amazon’s technology can see and identify every item in the store,
without attaching a special chip to every can of soup and bag of trail mix.
Store employees mill about ready to help customers find items, and there is a kitchen next door with chefs preparing meals for sale in the store.
At Amazon Go, checking out feels like — there’s no other way to put it — shoplifting.
SEATTLE — The first clue that there’s something unusual about Amazon’s store of the future hits you right at the front door.