Raine Takes a Stake in ‘Planet of the Apps’ Creator

  • 6 years ago
Raine Takes a Stake in ‘Planet of the Apps’ Creator
Propagate was founded by Mr. Silverman, who is best known as the former NBC Entertainment co-chairman
and the television producer who brought “The Office” and “Ugly Betty” to the United States, and Mr. Owens, a former president of National Geographic Channels who previously helped create “The Biggest Loser” and the American version of “MasterChef.”
Propagate has focused on finding new sources for shows.
“These guys think global from the very beginning, and the formats and shows
that Ben and Howard have developed are some of the best examples of customizing content to different markets and cultures,” said Joseph Ravitch, a founder of Raine
Raine plans to announce on Tuesday that it has invested in Propagate, an independent
studio led by the veteran television executives Ben Silverman and Howard T. Owens.
The firm took a stake in Vice six years ago, well before the media firm gained its current valuation of $5.7 billion,
and has backed Jimmy Buffett’s Margaritaville and the fantasy sports site DraftKings.