Kodak Last-Gasp Hope: KodakCoin

  • 6 years ago
Kodak Last-Gasp Hope: KodakCoin
Start-ups raised more than $3 billion with initial coin offerings last year, led
by Filecoin, a blockchain data-storage network that raked in $257 million.
Now, the company is betting its future on digital currencies with an initial coin offering intended to help photographers sell their work.
The company’s market capitalization, nearly $30 billion at its peak in the late 1990s, fell to just $135 million early this week.
It refocused around digital printing, packaging and a legacy film business that’s a shadow
of the glory days when Paul Simon had a hit song rhapsodizing about Kodachrome.
They dropped another 8 percent in the first three quarters of 2017, to $1.1 billion, and the bottom line dipped into the red.
The announcement more than doubled Kodak’s stock, but it’s unlikely to do anything like the same to the company’s sales or profit.

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