Christmas May Be Over, but Holiday Shopping Is Not
- 6 years ago
Christmas May Be Over, but Holiday Shopping Is Not
And on Black Friday this year, Americans spent 17 percent more online than they did in 2016, according
to Adobe Digital Insights, while foot traffic into stores declined slightly, according to Shoppertrak.
Overall retail sales from the start of November until Christmas Eve increased nearly 5 percent from the same
period a year earlier, the largest upswing since 2011, according to data from Mastercard SpendingPulse.
The day after Christmas was most likely the fourth-busiest shopping day of the season this year, behind Black Friday
and the two Saturdays before the holiday, according to Shoppertrak.
Since sales forecasts were released in November, Macy’s stock has climbed 45 percent, and Abercrombie & Fitch is up 40 percent.
Five years ago, only 5 percent of consumers planned to shop after Christmas, according to a Deloitte survey.
A similar psychology applies with gift cards: Shoppers with a gift card in 2017 overspent its value
by an average of $38, up $10 from last year, according to First Data, a payment technology company.
And on Black Friday this year, Americans spent 17 percent more online than they did in 2016, according
to Adobe Digital Insights, while foot traffic into stores declined slightly, according to Shoppertrak.
Overall retail sales from the start of November until Christmas Eve increased nearly 5 percent from the same
period a year earlier, the largest upswing since 2011, according to data from Mastercard SpendingPulse.
The day after Christmas was most likely the fourth-busiest shopping day of the season this year, behind Black Friday
and the two Saturdays before the holiday, according to Shoppertrak.
Since sales forecasts were released in November, Macy’s stock has climbed 45 percent, and Abercrombie & Fitch is up 40 percent.
Five years ago, only 5 percent of consumers planned to shop after Christmas, according to a Deloitte survey.
A similar psychology applies with gift cards: Shoppers with a gift card in 2017 overspent its value
by an average of $38, up $10 from last year, according to First Data, a payment technology company.