Company Markets Itself to the Newly Divorced With a Ring to Sell
- 6 years ago
Company Markets Itself to the Newly Divorced With a Ring to Sell
Now, she said, “I’ve told all my divorced friends about it.”
The company also runs contests, like the one recently in which women could vie for a chance to be flown to Manhattan for the book party.
The articles that Outbrain places on sites can range from straightforward sales pitches to tawdry clickbait,
but Worthy has found success with pieces like “What to Do With Your Engagement Ring After Divorce?”
Maura Enright, 49, of Oxford, Conn., is a typical Worthy customer.
That no longer useful ring, it tells them through tools like blogs
and partnerships like this book party, may not only bring in some cash but also set them on a new road to personal freedom.
The seller sends the ring to the company, which values it
and offers to let the customer auction it off on its website; the seller can pull out of the auction at any point before receiving a minimum bid.
The October party was held at the offices of Worthy, a company
that buys and sells jewelry, particularly diamond engagement rings, and markets itself to divorced women.
Roy Albers, the company’s chief gemologist, will often get on the phone with a potential
seller to explain why a diamond may be worth — or not worth — a certain price.
Now, she said, “I’ve told all my divorced friends about it.”
The company also runs contests, like the one recently in which women could vie for a chance to be flown to Manhattan for the book party.
The articles that Outbrain places on sites can range from straightforward sales pitches to tawdry clickbait,
but Worthy has found success with pieces like “What to Do With Your Engagement Ring After Divorce?”
Maura Enright, 49, of Oxford, Conn., is a typical Worthy customer.
That no longer useful ring, it tells them through tools like blogs
and partnerships like this book party, may not only bring in some cash but also set them on a new road to personal freedom.
The seller sends the ring to the company, which values it
and offers to let the customer auction it off on its website; the seller can pull out of the auction at any point before receiving a minimum bid.
The October party was held at the offices of Worthy, a company
that buys and sells jewelry, particularly diamond engagement rings, and markets itself to divorced women.
Roy Albers, the company’s chief gemologist, will often get on the phone with a potential
seller to explain why a diamond may be worth — or not worth — a certain price.