"Time to Open our Minds, Not just Arms" says SRK

Superstar Shah Rukh Khan, who will be back on the small screen with "TED Talks India: Nayi Soch" next month, says it's an initiative to open people's minds to the power of ideas, which he calls the "new cool currency". "Ideas are the new cool currency, the new rock n roll. This show is a unique and powerful initiative towards opening people's minds to the power of ideas and encouraging 'Nayi Soch'. An idea can inspire you with limitless possibilities, give you an alternative perspective to look at oneself, one's surroundings and future. Promoting the show on Twitter, SRK, known for his signature pose with spread out arms, posted a link of the campaign and wrote: "It is time to open our minds and hearts not just the arms..."