Obsessing over where to find the perfect sweatshirt? Look no further than Japan's Loopwheeler. Named after the slow-weaving machines that knit their high-quality wares (a machine only found in Japan), Loopwheeler strives to produce the most comfortable sweatshirt in the universe. Located in a quiet section of Sendagaya (near Shibuya), the brand's flagship store has a simple modern vibe. The focus is on the product as patrons will see an actual loopwheel machine at work in the corner of the store. The crewneck “LW01” is their signature item, but the zip-up hoodie also known as “LW09” is also popular. To hood, or not to hood? That is the question.
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