Why The Athletic Wants to Pillage Newspapers
- 7 years ago
Why The Athletic Wants to Pillage Newspapers
But Parikh, the investor, said, “Advertising has a very real opportunity down the road
with The Athletic,” before adding that it would have to be “customer centric.”
Mather and Hansmann declined to disclose subscription numbers,
but they have said Toronto, their most successful local site, has more than 15,000 subscribers.
Only one of the local sites, Toronto, breaks even — Chicago and the Bay Area and “a few smaller markets” are on track to do so by the end of the year, executives said —
but most subscribers pay upfront for an annual subscription, so The Athletic had cash in hand to continue operations.
Mather said that when The Athletic’s executives spoke with Kovacevic, they had no intention of expanding into Pittsburgh in the near term, and
that he and Hansmann “only make ‘promises’ to our customers, employees, investors and partners.”
“We are doing great work,” Mather said.
Hansmann said The Athletic pulled no punches in its reporting on the Argonauts, while Mather suggested The Athletic could
partner with teams on insider video or events in which subscribers go to the stadium early for exclusive access.
But Parikh, the investor, said, “Advertising has a very real opportunity down the road
with The Athletic,” before adding that it would have to be “customer centric.”
Mather and Hansmann declined to disclose subscription numbers,
but they have said Toronto, their most successful local site, has more than 15,000 subscribers.
Only one of the local sites, Toronto, breaks even — Chicago and the Bay Area and “a few smaller markets” are on track to do so by the end of the year, executives said —
but most subscribers pay upfront for an annual subscription, so The Athletic had cash in hand to continue operations.
Mather said that when The Athletic’s executives spoke with Kovacevic, they had no intention of expanding into Pittsburgh in the near term, and
that he and Hansmann “only make ‘promises’ to our customers, employees, investors and partners.”
“We are doing great work,” Mather said.
Hansmann said The Athletic pulled no punches in its reporting on the Argonauts, while Mather suggested The Athletic could
partner with teams on insider video or events in which subscribers go to the stadium early for exclusive access.