Hip Hop: The Real Reason People Buy Jordans

Air Jordans, J’s, Jumpman’s - whatever you want to call them - the brand has been and continues to be name dropped by everyone from underground backpack rappers to mainstream rappers, like Future and Drake. It has been successful in every era, from classic 80’s boom bap to modern day trap. And in a culture as trendy and ever-evolving as hip hop, this is no small feat. The brand has maintained its prestige as a status symbol and over the past 30 years has only gotten more popular. Michael Jordan retired years ago and the shoes are still selling. That’s because Hip Hop has always been the real reason people buy Jordans. Let’s break it down...

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