How Advertisers Could Hack The Future Of AR

by Andrew CaringiAugmented Reality app Skrite launched first AR tool that lets users write on the sky. The app could turn into a fun virtual graffiti tool for some, advertisers are already worried according to a report by a global law firm.Greg Pryor of the law firm Reed Smith predicts “the mischief might be endless” if AR becomes a third space, after the physical world and the internet, for people to leave behind any content they chose for others to see.AR/VR device sales are expected to rise by 1000% from 2015 to 2018 and once wearables go mainstream, your spectacles could become a virtual billboard. With Google planning to revive Google Glass and Snapchat patenting its AR Spectacles; The skies and your eyes could be sold to a sponsor.Currently, the only companies using the app to advertise are small businesses in Orlando, Florida, but Skrite co-founder Arshia Siddique hopes to entice bigger brands. The sky is, as she said, just waiting to be “filled with content.”
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