'Fearless Girl' statue gets company thanks to new mobile app

  • 7 years ago
This week, marketing firm Y&R released an app that shows virtual statues of historical female figures in augmented reality. The app is part of 'The Whole Story Project' and aims to create awareness of women in history around the world. Leslie Sims, chief creative officer of Y&R North America. Users can see one of the virtual statues appear next to a real statue with 22 already pinned in New York City. The project also encouraged other developers to create and share their own statues of women.

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