It’s strange to hear a distinguished actor with 30 years of Hollywood paycheques say that he can’t afford something, but Richard E. Grant – both Withnail and the creator of Jack Perfume in equal measure – has “no budget for advertising” when it comes to marketing his unisex scent.
“I’m a startup business and so I relied entirely on magazine editorial when [Jack Perfume] launched, and subsequently on social media – on Instagram and Twitter – every single day,” Grant told The Drum. “I know from the interaction I have on my Twitter account that that’s how I do business.”
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“I’m a startup business and so I relied entirely on magazine editorial when [Jack Perfume] launched, and subsequently on social media – on Instagram and Twitter – every single day,” Grant told The Drum. “I know from the interaction I have on my Twitter account that that’s how I do business.”
Subscribe & Follow The Drum
YouTube: https://www.youtube.com/user/TheDrumReel
Website: http://www.thedrum.com/
Facebook: https://www.facebook.com/thedrumpage
Twitter: https://twitter.com/thedrum
Instagram: https://instagram.com/thedrummag
Pinterest: https://uk.pinterest.com/thedrum/
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