WILL WORD-OF-MOUTH MARKETING BE ILLEGAL?

Name: WILL WORD-OF-MOUTH MARKETING BE ILLEGAL?
Uploaded: 2008-05-11T05:09:50+00:00
Duration: 3 min 20 s
Channel: coBRANDiT
Description: A recent ruling in the UK makes non-disclosure in WOMM campaigns illegal. Will such a ruling occur in the US? WOMMA President Ed Keller of The Keller Fay Group addresses the question and invites you to hear from WOMMA UK and WOMMA's legal arm who has been recently speaking with the FTC. Contact womma.org for details.

coBRANDiT

A recent ruling in the UK makes non-disclosure in WOMM campaigns illegal. Will such a ruling occur in the US? WOMMA President Ed Keller of The Keller Fay Group addresses the question and invites you to hear from WOMMA UK and WOMMA's legal arm who has been recently speaking with the FTC. Contact womma.org for details.

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