Major Lazer and rum brand BACARDI have inked a one-year, experiential collaboration that could yield anything from multimedia activations and events to creating new sounds.
The Sound of Rum is the creative concept behind the partnership. It began as a way to connect the brand’s Carribean roots to modern music. But it’s become more than music. It’s a cultural and creative movement that only a band like Major Lazer can help create.
The Sound of Rum is the creative concept behind the partnership. It began as a way to connect the brand’s Carribean roots to modern music. But it’s become more than music. It’s a cultural and creative movement that only a band like Major Lazer can help create.
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Fun