Jimmy Iovine: Apple Music will eventually offer original video content

Apple Music head Jimmy Iovine has confirmed the tech giant's intentions of creating original content, including TV series and movies. At Apple Music, what we’re trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video. If South Park walks into my office, I am not going to say you’re not musicians, you know? We’re going to do whatever hits popular culture smack on the nose. We’re going to try. Apple is also working on making Apple Music a paid offering. In Dec. 2016, Apple said its music service had now accumulated 20 million paid subscribers.