L.A. Street Kings: The King of Clothes

Rick Klotz, founder of the clothing line Freshjive, is hesitant to dub himself the "King of Streetwear," but he will accept "King of Pranks. With decades of experience in the fashion and retail industry, he has learned that making clothes isn't necessarily about making a statement. "It's a f*cking business," he says, and "no one gives a sh** about your statement unless it sells."