Brand Equity| Spotlight On Outdoor Advertising
- 8 years ago
Billboards here, billboards there, billboards everywhere! Yet, the state of the outdoor industry is in a sorry state of affairs. We've seen almost all media embrace new-age tech and evolve from its original avatar, but outdoor still seems stuck in the past! We at Brand Equity thought it was about time we got to the bottom of this rather sorry story and figure out what the issues were. Tune-in.