A 'Greying' Tale | Brand Equity

  • 8 years ago
We all know the the world we live in today has undergone a complete 360 degree change. So for any MAD man out there, ‘to be up to speed & upgrade’ is the singular means to survival! While agencies and clients are grappling with the changing pace, the daunting question we’re trying to address is: Have the industry bodies of advertising namely the AAAI, The Advertising Club & ASCI managed to do so? Find out in this special edition of Brand Equity.