MINI John Cooper Works. the ultimate fun driving brand.

Name: MINI John Cooper Works. the ultimate fun driving brand.
Uploaded: 2008-03-08T08:59:40+00:00
Duration: 1 min 55 s
Channel: vlogbyMINI
Description: MINI and John Cooper Works. What’s new about this long-term relationship? A newly devised brand logo, but what’s behind the badge on the back? Wanna know what a MINI John Cooper Works driver´s like? The Head of MINI Brand Communication, Andreas-Christoph Hofmann, blows the whistle on the ultimate fun driving machine.

vlogbyMINI

MINI and John Cooper Works. What’s new about this long-term relationship? A newly devised brand logo, but what’s behind the badge on the back? Wanna know what a MINI John Cooper Works driver´s like? The Head of MINI Brand Communication, Andreas-Christoph Hofmann, blows the whistle on the ultimate fun driving machine.

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