BE Chats with Bonin Bough
Mondelez International’s B. Bonin Bough is betting big on texting, while everyone else seems to be heading towards video!
Tune in as Mondelez’s Chief Media & eCommerce Officer speaks exclusively with Brand Equity on figuring out mechanisms to engage the 4 million people who text.
Tune in as Mondelez’s Chief Media & eCommerce Officer speaks exclusively with Brand Equity on figuring out mechanisms to engage the 4 million people who text.